2016 Video Editorial Calendar

Congratulations on taking the important first step to adding online video to your marketing mix! Our 2016 Video Editorial Calendar template will help you organize your video schedule and keep you on track.

A Video Editorial Calendar is the perfect planning tool to help you schedule your videos more strategically. The result is your videos will better support and amplify your overall marketing plan. When you integrate video marketing into your annual plan, it’s easy to know exactly which videos you need to create, what to say, and when to schedule each video.  It’s so much less stressful when you have a plan!

For example, if you’re a real estate agent planning a for a busy buying season kicking off in March, you simply refer to your Video Editorial Calendar; back out 4 to 6 weeks, and start to plug in the videos you’ll need to promote the home buying season. Maybe you start with a few testimonial videos about you and your business in early February, or you create a Welcome Video that tells the viewer more about you and how you help someone buy or sell a home. Decide on the content for these videos, schedule a date to shoot them, and then determine when and where you’ll need to post the videos.

The Video Editorial Calendar template provides spaces for shooting date, video content/message, format (i.e. talking head or screencast), call to action, posting date, and so forth.

Continuing with our real estate example, the next videos you schedule into the Editorial Calendar might include a video about the home buying process or the home selling process. Put it in the calendar and plan your script, where and when you’ll record your home buying process video, and when it needs to be ready to put on your web site.

Do the same with your Video Editorial Calendar for your other initiatives and promotions throughout the year, and before you know it, you’ll have your video marketing schedule done months in advance! Best of all, you’ll never have to scramble or stress trying to figure out when or how to produce your marketing videos – just follow your calendar!

See the example and use the template to start your own Video Editorial Calendar. And remember, if you’d like step-by-step video marketing support customized for you and your business, give us a call and we’ll create a custom Video Editorial Calendar for you and your business.

And if you need help shooting, editing and producing your video, consider signing up for a spot at our next Build Your Business in-studio video sessions on Feb. 19. Use discount code FRESHSTART when you sign up and you’ll get $50 off the already discounted $525 price. That’s right, you will get a professional HD web video for your business for only $475. But you’ll need to act quickly, the discount ends next Monday, January 11, at 10:30 a.m.

Shoot Date Video Title Subject/Message Type/Format Call to Action Publish Date Distribution
Jan. 8 #9 & #10 on “How to Use” Local Search; SEO Talking Head Newsletter Sign Up Jan 12, 14 blog, LinkedIn, other social
Jan. 8 New Welcome Home page About Us VO/Talking Head/Demo Reel Contact Us Jan 11 website home page, YT
Jan 15 #11 & 12 on “How to Use” Internal; Sales Talking Head Newsletter Sign up Jan 19, 21 blog, LinkedIn, other social
DATE YOUR TITLE WHAT IS IT ABOUT? Voiceover, animation, talking head? What Do You want When will it go live? What channels should it be on?

Download the PDF or the DOC version of our 2016 Video Editorial Calendar.