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How to Storyboard Your Web Videos

Composer John Williams – you know, the guy behind the Star Wars theme among others – once said during an interview that he believed a good day of work was getting one minute of a composition completed. You read that correctly – one minute. One of the biggest drivers for the cost and time of creating your video is what the industry calls post production, which is the time following the video shoot when everything (video, sound, graphics and so forth) are put together and edited into a finished product. Whether you are putting together a short 30-second video or a feature-length film, one of the best ways to keep costs down, maintain your sanity, and produce work you are proud of is with a little planning. As my mentor Trout often tells me, “Proper Planning Permits Perfection.” In the video world, this means doing a bit of storyboarding. Here are a few tips on how to storyboard your web videos. Buyer Persona & Business Goals This is the best thing you can possibly do (whether for creating a video or building your business). Who are you selling to, what do they want, and what do you want them to do. Read my previous blog posts on buyer personas, and video types for the various steps of the business sales funnel. By identifying your market and business goal, you will be able to determine the type of video you need to create. Too often, I run across a client interested in creating a funny viral video. But if your goal is anything more than brand awareness than such a...

No Excuses Not To Have a Business Video

Small business owners and startups have an advantage over their predecessors from 10 years ago. And that advantage is in the progress technology has made over that time period. As a result, there are no more excuses not having a business video on your website. Can you believe that 10 or so years ago there was barely a YouTube, Facebook or Twitter? Ten years ago many of us were all still using dial up to access the Internet and upload and download speeds were measured in hours. And the gear used in creating and editing videos was prohibitively expensive. Today, you don’t have an excuse for not creating a video for your business. Bootstrappers can use the video cameras on their smartphones or laptops. For $2,000 or less, you can hire Seven G Media to shoot and edit your video. You can also spend as much as $125,000 for a web video (actual quote for a short About Us video by a Portland video production shop). If you are shooting your own video, some must haves include using a tripod or some other contraption to help steady your camera shot. Another must is to use something other than the microphone built into whatever camera you are using. You can get a wired lavalier microphone for less than $25 that will do wonders for your video’s sound quality. You can edit your video using the free editing programs (MovieMaker on PCs or iMovie on Apples). You can also spend less than $100 for something more robust like TrakAXPC or Adobe’s Premiere Elements. Or if you have deep pockets you can...

3 Ways to Build Your Brand with Video

Businesses who use video grow revenue 49% faster than non-video users. Here are three easy ways to build your brand with video that you can start doing today. 1 – Livestream Your Next Tradeshow or Marketing Event A great way to reach customers and prospects is through trade shows, marketing events, or even your local chamber of commerce event. This has been the case for decades. You can update that strategy by livestreaming the experience to reach a larger audience who couldn’t attend the event. Livestreaming also creates a new opportunity to interact and engage with those attending the event. Stop them ask for a quick interview about the event, what questions they have, and what are they learning. According to one marketing automation vendor, 80% of customers remember a video they watched in the last month. So the more opportunities to get out there and in front of your prospects, the greater opportunity you have to build your brand. 2 – Emphasize Your Thought Leaders For many of us, we have to learn a lot of unique and special skills to be great at our jobs. And for even more folks, you have to continually learn new skills or refresh your skills through continuing education classes. Well, take what you are learning and share it. No, I am not talking about some rehash of a class you attended, but as a though leader on a subject. For example, I attended a digital marketing conference this summer, and learned a new strategy for using video and social media to get the attention of news media. I could create a...