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7 Reasons Why Your Video Marketing May Be Failing

Anyone can become a video marketer thanks to smartphones, fast internet and other technology advances. However, access and opportunity often don’t always result in success, and you may now be wondering why no one is watching your videos. And that can be true whether you spent thousands hiring a video production company, or you created your marketing videos in-house. Here are seven mistakes businesses are making with their video marketing and how you can avoid them: No planning Short-sighted promotion Howard Hughes Syndrome Poor optimization Too long Too salesy Now What? No planning Too often, the idea to produce a video comes too late in the planning of a campaign. And that is true whether you are a tech startup, a local real estate agent, or an enterprise business. The result is that you may not have the time to get a video produced before a campaign launch; you probably missed some opportunities to leverage other work being done; and you could be spending more money than needed. When you are thinking about a marketing campaign – a that could be planning a webinar, preparing for an Open House, planning a sidewalk sale, or launching a new product – you should ask yourself whether a video should be included (the answer is usually yes). You can then start mapping out what you want to say in a video, or how the video would look and create a workback plan for getting it produced. This may help answer questions such as whether you can create this in-house or if you need to hire an outside agency, or rent special equipment....

Measuring Your 2017 Corporate Video Marketing Strategy

We’re closing in on the end of the first quarter in 2017, and it’s a good time to see how your video marketing strategy is taking shape. So, how goes it? What’s been working and why? If nothing’s working, why not? Marketers across the country said one of their top priorities for 2017 was to add more video to their marketing mix. That’s because more than 90 percent of customers say a marketing video is helpful in their decision making, and increases their purchase intent by 97 percent. How many of the more than 300 hours-worth of video pushed to YouTube every minute are from your company? And how many of the more than 1 billion people on Facebook or YouTube that watching videos each month are watching your videos? It’s not too late to make your 2017 Corporate Video Marketing Strategy a success. Here are some video marketing tactics you can tackle. We’ve even suggested a plan for when to get them done. Q2 Video Strategy: Repurpose existing content | Customer Testimonial | Email newsletter Repurpose Content Trust me, you already have a ton of content that can be repurposed into a video relatively easily. Also, repurposing your content is a great time saver since you’re not starting from scratch. Do you blog? Go check your Google Analytics to see what posts have had the most traffic over the last year, and those will be the videos you create. You can pare down the post into about a 150-200 word script (that’s between 60-90 seconds of video) and do a simple talking head video where you’re reading into...

No Excuses Not To Include Video For Your Business

Small business owners and startups have an advantage over their predecessors from 10 years ago. And that advantage is in the progress technology has made over that time period. Can you believe that 10 years ago there was barely a YouTube and Facebook and still no Twitter? Ten years ago many of us were all still using dial up to access the Internet and upload and download speeds were measured in hours. And the gear used in creating and editing videos was prohibitively expensive. Today, you don’t have an excuse for not creating a video for your business. Bootstrappers can use the video cameras on their smartphones or laptops. For $2,000 or less, you can hire Seven G Media to shoot and edit your video. You can also spend as much as $125,000 for a web video (quoted by some Portland video production shops used to doing things for Nike). If you are shooting your own video, some must haves to use include using a tripod or some other contraption to help stready your camera shot. Another must is to use something other than the microphone built into whatever camera you are using. You can get a wired lavalier microphone for about $25 or less that will do wonders for your video’s sound quality. You can edit your video using the free editing programs (MovieMaker on PCs or iMovie on Apples). You can also spend less than $100 for something more robust like TrakAXPC. Or if you have deep pockets you can use a professional editing suite, although those can cost upwards of $1,000 or more (Seven G Media...