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No Excuses Not To Include Video For Your Business

Small business owners and startups have an advantage over their predecessors from 10 years ago. And that advantage is in the progress technology has made over that time period. Can you believe that 10 years ago there was barely a YouTube and Facebook and still no Twitter? Ten years ago many of us were all still using dial up to access the Internet and upload and download speeds were measured in hours. And the gear used in creating and editing videos was prohibitively expensive. Today, you don’t have an excuse for not creating a video for your business. Bootstrappers can use the video cameras on their smartphones or laptops. For $2,000 or less, you can hire Seven G Media to shoot and edit your video. You can also spend as much as $125,000 for a web video (quoted by some Portland video production shops used to doing things for Nike). If you are shooting your own video, some must haves to use include using a tripod or some other contraption to help stready your camera shot. Another must is to use something other than the microphone built into whatever camera you are using. You can get a wired lavalier microphone for about $25 or less that will do wonders for your video’s sound quality. You can edit your video using the free editing programs (MovieMaker on PCs or iMovie on Apples). You can also spend less than $100 for something more robust like TrakAXPC. Or if you have deep pockets you can use a professional editing suite, although those can cost upwards of $1,000 or more (Seven G Media...

How to Create Your 2016 Video Editorial Calendar

Congratulations on taking the important first step to adding online video to your marketing mix! Our 2016 Video Editorial Calendar template will help you organize your video schedule and keep you on track. A Video Editorial Calendar is the perfect planning tool to help you schedule your videos more strategically. The result is your videos will better support and amplify your overall marketing plan. When you integrate video marketing into your annual plan, it’s easy to know exactly which videos you need to create, what to say, and when to schedule each video.  It’s so much less stressful when you have a plan! For example, if you’re a real estate agent planning a for a busy buying season kicking off in March, you simply refer to your Video Editorial Calendar; back out 4 to 6 weeks, and start to plug in the videos you’ll need to promote the home buying season. Maybe you start with a few testimonial videos about you and your business in early February, or you create a Welcome Video that tells the viewer more about you and how you help someone buy or sell a home. Decide on the content for these videos, schedule a date to shoot them, and then determine when and where you’ll need to post the videos. The Video Editorial Calendar template provides spaces for shooting date, video content/message, format (i.e. talking head or screencast), call to action, posting date, and so forth. Continuing with our real estate example, the next videos you schedule into the Editorial Calendar might include a video about the home buying process or the home selling...

Using Video for Introductory or Referral Emails

Happy New Year (and Happy Birthday to me)! Today is the eighth installment of our 30 ways to improve your business by using web videos. <p>In this video, we discuss the reasons you should consider using video for your introductory or referral emails. These quick videos can quickly and easily share information about you and your business with a prospective client or customer. These videos are also great for your referral network to use when sending a referral email introducing you to one of their clients, customers or others in their network. </p> <p>   The eighth way you can use videos to improve your business is by using them in introductory emails, referral emails, and other correspondence. Did you recently receive a referral from a trusted partner? A great way to follow up that introduction is by sending an About You video to the referral. This could be a simple video that introduces you and offers your 10-second elevator speech, or it could be a testimonial about you from a past client, or it could be a wrap-up video that showcases your recent work. In any case, a video is a great way to make a positive first impression. In email newsletters If you are sending an email, you can add a link to the video, or embed a hyperlinked thumbnail picture. Watch our previous blog post about using videos in your email marketing, for a more in-depth look at embedding video directly in emails. Calls to Action Make sure to add a call to action directing the reader to watch the video. For example, you could say, “To...