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Measuring Your 2017 Corporate Video Marketing Strategy

We’re closing in on the end of the first quarter in 2017, and it’s a good time to see how your video marketing strategy is taking shape. So, how goes it? What’s been working and why? If nothing’s working, why not? Marketers across the country said one of their top priorities for 2017 was to add more video to their marketing mix. That’s because more than 90 percent of customers say a marketing video is helpful in their decision making, and increases their purchase intent by 97 percent. How many of the more than 300 hours-worth of video pushed to YouTube every minute are from your company? And how many of the more than 1 billion people on Facebook or YouTube that watching videos each month are watching your videos? It’s not too late to make your 2017 Corporate Video Marketing Strategy a success. Here are some video marketing tactics you can tackle. We’ve even suggested a plan for when to get them done. Q2 Video Strategy: Repurpose existing content | Customer Testimonial | Email newsletter Repurpose Content Trust me, you already have a ton of content that can be repurposed into a video relatively easily. Also, repurposing your content is a great time saver since you’re not starting from scratch. Do you blog? Go check your Google Analytics to see what posts have had the most traffic over the last year, and those will be the videos you create. You can pare down the post into about a 150-200 word script (that’s between 60-90 seconds of video) and do a simple talking head video where you’re reading into...

No Excuses Not To Include Video For Your Business

Small business owners and startups have an advantage over their predecessors from 10 years ago. And that advantage is in the progress technology has made over that time period. Can you believe that 10 years ago there was barely a YouTube and Facebook and still no Twitter? Ten years ago many of us were all still using dial up to access the Internet and upload and download speeds were measured in hours. And the gear used in creating and editing videos was prohibitively expensive. Today, you don’t have an excuse for not creating a video for your business. Bootstrappers can use the video cameras on their smartphones or laptops. For $2,000 or less, you can hire Seven G Media to shoot and edit your video. You can also spend as much as $125,000 for a web video (quoted by some Portland video production shops used to doing things for Nike). If you are shooting your own video, some must haves to use include using a tripod or some other contraption to help stready your camera shot. Another must is to use something other than the microphone built into whatever camera you are using. You can get a wired lavalier microphone for about $25 or less that will do wonders for your video’s sound quality. You can edit your video using the free editing programs (MovieMaker on PCs or iMovie on Apples). You can also spend less than $100 for something more robust like TrakAXPC. Or if you have deep pockets you can use a professional editing suite, although those can cost upwards of $1,000 or more (Seven G Media...

How to Create Your 2016 Video Editorial Calendar

Congratulations on taking the important first step to adding online video to your marketing mix! Our 2016 Video Editorial Calendar template will help you organize your video schedule and keep you on track. A Video Editorial Calendar is the perfect planning tool to help you schedule your videos more strategically. The result is your videos will better support and amplify your overall marketing plan. When you integrate video marketing into your annual plan, it’s easy to know exactly which videos you need to create, what to say, and when to schedule each video.  It’s so much less stressful when you have a plan! For example, if you’re a real estate agent planning a for a busy buying season kicking off in March, you simply refer to your Video Editorial Calendar; back out 4 to 6 weeks, and start to plug in the videos you’ll need to promote the home buying season. Maybe you start with a few testimonial videos about you and your business in early February, or you create a Welcome Video that tells the viewer more about you and how you help someone buy or sell a home. Decide on the content for these videos, schedule a date to shoot them, and then determine when and where you’ll need to post the videos. The Video Editorial Calendar template provides spaces for shooting date, video content/message, format (i.e. talking head or screencast), call to action, posting date, and so forth. Continuing with our real estate example, the next videos you schedule into the Editorial Calendar might include a video about the home buying process or the home selling...